A showcase of local independent brands run by Creative Quarter and Nottingham Business Improvement District was the opening event of NFW, taking place this week. Located at Sneinton Market on both Friday and Saturday evening, the event was way more than just a catwalk. It included exhibitions from the best of Nottingham’s own designers, including ULLR & SKADE, Thrift Generation, Genius clothing and more. There was a live band to open the evening, a beer stall and free glitter. All my favourite things! It worked so well having such an event at Sneinton, with the urban white backdrop and rustic features it really emphasised the contemporary clothing.
My fave catwalk pieces
Ullr and Skade
ULLR & SKADE are a unique clothing business formed by friends from school Nick and Ashley, who’ve been working to grow it into a sophisticated lifestyle fashion brand. Their collection in this show featured a variety of t-shirts, jumpers and a really cool men’s mac raincoat all featuring either the brand name or their French signature motto “FAIS LE PREMIER PAS” which translated means, “MAKE THE FIRST MOVE.” This embraces their Parisian styled garments teamed with the Scandinavian inspiration that is the basis of the company.
The clothing is minimalistic but statement – I particularly like the oversized cropped monochrome tee with their slogan on (as seen left – image not my own). I would invest in this piece for a laid-back / off-duty look worn with ripped black jeans and a denim jacket.
Behind ULLR & SKADE are Ashley, Nick and Miguel. Ashley’s role involves negotiating and talking to potential retail outlets and online boutiques both in England and abroad, while Nick is the creative inspiration, spending time designing new and original items, sourcing samples and getting products made. Miguel is lead designer, helping to boost the couture aspect of ULLR & SKADE.
I got the chance to speak with Ashley about what’s next for the brand, including their hope to ‘become sustainable for the future’ and the inspiration behind their collection. He told me, ‘As the brand is Scandinavian inspired, I am always looking to work with our friends and networks overseas in Europe for promotional and brand awareness campaigns…We are looking to branch out into our own model agency and look forward to working hand in hand with our fashion company.’
Nick and I, are very excited to be a part of the first Nottingham fashion week. It will hopefully be the kick start that the city needs to help indie brands to raise awareness and collaborate together. It was a great idea and thank you to the Creative Quarter for having us. The catwalk was the highlight for us.
They will be flying out to Miami in May to film a promo video for their SS/16 range which is Miami inspired – so keep your eyes peeled! You can check out their website here: http://www.ullrskade.com
Below you can watch part of Ullr and Skade’s show. Tame Impala are one of my fave bands at the moment, so I love that they chose ‘The less I know the better’ as their backing track!
These dresses were by far one of my fave parts of the show. I love the original styling and edgy twist with such bold red colours. I’m a massive fan of a low-backed anything, so these dresses are right up my street. Sarah Clifford has nailed it with versatility – the scarves add a touch of glamour to the dresses for evening wear, but teamed with tights and boots you could rock the grungy look for the day. I want one.
COW is one of my favourite vintage shops in Nottingham, so it was great to see some of their best pieces showcased on the catwalk. I love their denim material focused looks, especially the feisty double denim and the way they’ve combined a mesh shirt with dungaree shorts.
These guys were definitely the most energetic – summarising the feel of the brand: lively and fun. Having a live guitarist on stage with the models says it all! My favourite look is the white ruffled shirt and leather trouser combo; it’s classy and rebellious at the same time.
The funky socks did it for me. And the gold cape. I like how the designers have mixed sportswear and funky clothing to produce an eclectic festival kind of look. I strongly feel that festival wear shouldn’t just be saved for festival season – especially seeing as over half my wardrobe is consumed by it – so outfits like these than incorporate that festival look are a winner.
Genius / Flux Fitness
A range of hoodies and sportswear were presented by the designers, featuring signature slogans and logos. The highlight, though, were the models who performed several tricks to keep us on our toes including football skills and gymnastics (see video below)! If their clothing means I can do that then gimme some now!
Keep posted for other events throughout NFW including street style and what I wore.